Skift Take
Tour operator G Adventures has responded to the loneliness epidemic with a new brand geared toward solo travelers.
G Adventures launched a new brand on this week, targeting solo travelers interested in group tours and looking to connect with others.
Called “Solo-ish Adventures,” the brand is for travelers who don’t want to wait on friends, relatives, or significant others to book a trip or feel like a “third wheel” on group tours filled with couples and people who know each other already.
“The barri