Skift Take
Ebel runs Europe’s largest tour operator and has been a leader in transforming the sector.
Power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. With that in mind, we proudly present Skift’s Power Rankings — our list of the most powerful leaders in travel.
Sebastian Ebel, the CEO of TUI Group, has positioned Europe’s largest tour operator as an even more significant player in the global travel industry since taking the helm in 2021. Ebel's focus has consistently been on transforming the sector, widening TUI’s customer base, and enhancing customer experience with technology.
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