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Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Maps are getting seriously sexy: Amazon enters the game with an acquisition

The battle for local intelligence has broken into open warfare with the three biggest digital consumer brands stockpiling massive mapping weapons to. Use against one another.

Media and PR

Why social travel sites don’t really work

The short answer is, "no," it doesn't work. Both for the reasons clearly laid out in Patokallio's article and because there's also already a massively successful social site that helps users get travel recommendations from friends. It's called Facebook.

Media and PR

One-time local recommendation leader CitySearch gets a facelift for its 16th birthday

Despite a big head start, CitySearch got whacked by Yelp. Now it can't decide if it wants to be Yelp, Foursquare, Groupon, or something else that's more popular.

Online Travel

Hotels and travel providers weigh the benefits of daily deal sites

U.S. hotels can look to Australia for examples of properties that have worked with flash sites and still maintained a certain integrity of their rates.

Online Travel

Loyalty-card startups give merchants a reason to ignore Groupon

The startups make the difference between flash sale sites and loyalty programs clear: One's just about the deal, the other's about building a loyal clientele.

Online Travel

Is Hipmunk the best travel booking website on the planet?

Hipmunk is innovative, for sure, but is it more than a few features and does it have enough staying power to get its brand known beyond Silicon Valley?

Online Travel

KwikChex rates review sites through its own lens

KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?

Online Travel

Social travel startups eat your heart out: “Facebook bragging” boosts Aussie tourism

Hence our general skepticism of specialized social travel startups.

Airlines

Zagat airport restaurant ratings could be coming to Google

Expect a lot more airport, airline, airport restaurant and hotel coverage from Zagat as its content begins to permeate Google search.

Online Travel

The hotel total price fiasco and Kayak’s mobile experiment

Travelers need to see the total price of a hotel room instantly, but online travel agencies and comparison-shopping engines have bowed to competitive pressures.