Skift Take
Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.
Viator unveiled its latest brand campaign with two new video ads on Monday. The online travel agency for travel experiences takes aim at common travel planning disasters and uses a catchphrase theme of “Regret Less. Do More."
One ad features a family on an empty, decrepit tour bus in London, while the other shows two people hanging from a cliff after a mountain biking trip goes wrong. The campaign emphasizes Viator's offerings, such as guided