Skift Take
Lastminute.com Group's deal with TUI Musement will enable more travelers to book tours and activities as an add-on to flight-plus-hotel packages.
TUI Group's tours unit struck a deal to become Lastminute.com Group's preferred travel experiences provider, expanding its distribution in the fast-growing travel activities market.
TUI Musement will supply tours and activities for resale by the online travel group in over 100 countries, the companies said Tuesday.
“The partnership with lastminute.com enables TUI Musement to connect more travelers with our experiences partners in-destination, and also grow demand for our own unique experiences, which in turn enables us to invest in developing new experiences,” said Nishank Gopalkrishnan, TUI Musement's chief commercial officer, i