Skift Take

The head of Uber for Business says his margins are better than the non-business side, so Uber wants to triple-down on investment.

Uber is launching a new black-car service for business travelers, the company told Skift Tuesday. The service, called Uber Business Black, will come with several features designed for busy business travelers. 

It includes newer luxury vehicles, like Mercedes G-Class or Rivian R1S, along with more flexible booking options and a higher level of customer service, the company said.

Uber Business Black is the latest among a slew of upgrades Uber has made for business travelers — and those upgrades will continue, Josh Butler, head of Uber for Business, told Skift. 

“Uber for Business customers are an extremely attractive target for Uber,” Butler said. “This is a part of the business that Dara [Khosrowshahi, Uber CEO] really wants to triple down on.”

Part of that is because more than