Skift Take
Sphere Entertainment Group could be gearing up for expansion in the Middle East.
After a failed attempt in London, the company behind the Las Vegas Sphere may be heading to the Middle East, based on a review of public trademark filings by Skift.
On September 9, Sphere Entertainment secured approval for three trademarks in the UAE. The filings for three "Exosphere" trademarks were submitted in January to the country's Ministry of Economy.
On September 30, it applied for 11 trademarks with the Intellectual Property Department of Qatar. "سفير إنترتينمينت جروب، إل إل سي", translated to "Sphere Entertainment Group" from Arabic, submitted names such as "Exosphere,