Skift Take

Consumers are increasingly interested in experiences. Three executives discuss how they think about the sector and how to attract new customers.

Rashaad Jorden

The experiences sector has seen a boom in recent years as travelers are choosing to spend more money on experiences than possessions.  Skift Research’s Venture Investment Trends in Travel 2024 report revealed experiences was one of the few sectors in travel to see an increase in venture capital investment.

But defining the experiences sector is a challenge. Tao Tao, co-founder & chief operating officer of GetYourGuide, Eric Gnock Fah, president and co-founder of Klook, and Kristin Dorsett, chief product officer for Viator, discussed industry trends at the recent Skift Global Forum in New York.

You can watch a video of the discussion below.

https://www.youtube.com/watch?v=xEXjACF62AE Five Key Points

Diverse Offerings in Experiences: The concept of "experience" encompasses a wide range of services, i