Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Hotels

Marriott Starts to Lay Off Corporate Employees

Now that Marriott International has doubled in size over a decade, it saw an opportunity to rethink its organization and restructure for efficiency.

Marriott Starts to Lay Off Corporate Employees

Hotels

Wyndham and Lafayette Square Unveil $100 Million Fund for Diverse Hotel Owners

To expand the pool of hotel owners, it's not enough to provide access to capital. So in a pragmatic move, Wyndham is also providing a kind of support system (think mentorship in operations expertise and facilities management).

Wyndham and Lafayette Square Unveil $100 Million Fund for Diverse Hotel Owners

Experiences

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently top-tier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Hotels

Travel + Leisure CEO’s Plan: More Upscale, New Markets and Sports Tourism

Timeshares are basically a real estate product wrapped in a financial product wrapped in a vacation. And Travel + Leisure Co. CEO believes the model has several distinctive advantages over other travel businesses.

Travel + Leisure CEO’s Plan: More Upscale, New Markets and Sports Tourism

Hotels

India’s Biggest Hotelier: 2025 Outlook, Goa Slowdown, and Making Money in Low Season

Analysts were skeptical that Indian Hotels Company Ltd. could hit its lofty goals for profit margins. But it's been delivering.

India’s Biggest Hotelier: 2025 Outlook, Goa Slowdown, and Making Money in Low Season

Hotels

IHCL Takes Control of India’s Tree of Life Boutique Hotel Brand

The latest acquisition by India's largest hotel group suggests that "experiential leisure" is becoming popular. "Experiential leisure" means "hotels with small room counts and home-like architecture, so vacationers can pretend they're not at hotels."

IHCL Takes Control of India’s Tree of Life Boutique Hotel Brand

Hotels

Choice Hotels Earnings: 7 Trends and a Catchphrase – ‘Revenue Intense’

Choice Hotels is adapting its business strategy because it believes the future of travel involves longer stays, Boomers prefering premium brands, and more trips built around sports and music events.

Choice Hotels Earnings: 7 Trends and a Catchphrase – ‘Revenue Intense’

Hotels

Marriott Unveils Overhaul: $90 Million in Cuts, Updates on Midscale Push

If you double your hotel empire over a decade, someone's eventually going to ask: "Hey, are we running this thing efficiently?" At Marriott, that someone is CEO Anthony Capuano.

Marriott Unveils Overhaul: $90 Million in Cuts, Updates on Midscale Push

Hotels

How Marriott Adds Boutiques With its Design Hotels’ Brand

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

How Marriott Adds Boutiques With its Design Hotels’ Brand

Hotels

Hyatt Hotels’ CEO on Loyalty, New Markets, and Sticking with Premium Brands

Hyatt's larger rivals are racing to plant flags in every market. Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program.

Hyatt Hotels’ CEO on Loyalty, New Markets, and Sticking with Premium Brands