Pranavi Agarwal

Pranavi Agarwal is Senior Research Analyst at Skift Research. As an analyst at Skift Research, Pranavi produces deep-dive reports on key topics in the travel industry by analyzing financial data and interviewing senior executives in the industry. She focuses mainly on the hotel and online travel agency sectors. Prior to joining Skift, Pranavi was a Senior Associate/AVP at Bernstein, a sell-side equity research firm. She has a BSc degree in Physics from Imperial College London.

Latest Stories

Hotels

The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Pranavi Agarwal | 4 days ago

Skift Research

Hotel Distribution Outlook 2024

By 2030, direct digital bookings will dominate hotel distribution, generating over $400 billion of hotel gross bookings — overtaking the online travel agencies which are expected to bring in a smaller $333 billion of hotel bookings.

4 days ago

Tourism

Travel Isn’t Recession-Proof – But it May Be ‘Recession-Resistant’

Travel, as a discretionary item, will never be fully immune to the impacts of a recession. But in today's environment, travel could be more recession resistant, if not fully recession proof.

Pranavi Agarwal | 2 months ago

Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Pranavi Agarwal | 3 months ago

Skift Research

Booking vs Expedia: A 50 Chart Factbook

We present a handy chart factbook comparing the two largest global OTAs: Booking Holdings and Expedia Group. In 50 charts, we compare the key financial metrics and performance indicators - including share price movement and valuation - of the two companies.

3 months ago

Startups

Travel Venture Capital Hit a Decade Low in 2023: Where the Growth Is Now – Skift Research

Travel venture capital hit a decade low of $2.9 billion in 2023, but early 2024 signals a rebound with increased investments from Asia and the Middle East and a focus on experiences and AI.

Pranavi Agarwal | 5 months ago

Skift Research

Venture Investment Trends in Travel 2024

Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.

5 months ago

Hotels

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.

Pranavi Agarwal | 7 months ago

Skift Research

A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

7 months ago

Online Travel

Booking and Expedia: The Easy Money Is Over, What Comes Next?

Booking and Expedia now face slower growth, stiffer competition and increased pressure on profit margins.

Pranavi Agarwal | 8 months ago