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Articles tagged “destination marketing”

Tourism

Visit Florida on LGTBQ Travel Page Removal: ‘Our Marketing … Must Align With the State’

Visit Florida finally responded to a question about why it removed its LGTBQ Travel page. But there are still plenty of unanswered questions.

Dawit Habtemariam | 3 months ago

Visit Florida on LGTBQ Travel Page Removal: ‘Our Marketing … Must Align With the State’

Tourism

The Impact of Visit Florida’s LGBTQ Travel Page Removal

We don’t know why the page was removed and Visit Florida won’t say. But it could hurt already strained relations with the LGBTQ community and it doesn’t make sense from a marketing perspective.

Dawit Habtemariam | 3 months ago

The Impact of Visit Florida’s LGBTQ Travel Page Removal

Business Travel

Switzerland Tourism Chases American Road Warriors in New Ad

With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.

Dawit Habtemariam | 3 months ago

Switzerland Tourism Chases American Road Warriors in New Ad

Tourism

Does Columbus, Ohio Really Have 50 Million Visitors?

All destinations estimate how many travelers visit, and it’s an important data point for showing a destination management organization's economic impact.

Andrea Doyle and Dawit Habtemariam, Skift | 4 months ago

Does Columbus, Ohio Really Have 50 Million Visitors?
Free Read

Tourism

Q&A: Spain Launches Global Dialogue on Sustainable Tourism With New Series

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

Turespaña + Skift | 4 months ago

Q&A: Spain Launches Global Dialogue on Sustainable Tourism With New Series

Tourism

Is This the Comeback of Sri Lanka’s Tourism? $1.5 Billion Revenue Suggests So

Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year.

Peden Doma Bhutia | 4 months ago

Is This the Comeback of Sri Lanka’s Tourism? $1.5 Billion Revenue Suggests So

Tourism

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

Sean O'Neill | 4 months ago

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

Tourism

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

Dawit Habtemariam | 4 months ago

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Experiences

New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion

After a scathing state audit report, Visit Anaheim has a new CEO. Expect full transparency from now on, he says.

Dawit Habtemariam | 5 months ago

New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion

Tourism

Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’

Oslo doesn't take the typical smiling local approach in its new tourism ad. It instead uses dry Nordic humor to promote Oslo's unique appeal.

Dawit Habtemariam | 5 months ago

Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’