Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

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Travel Technology

New Report: 3 Travel Loyalty Strategies for 2025

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

Rocket Travel by Agoda + Skift | 17 hours ago

Hotels

Marriott Unveils Overhaul: $90 Million in Cuts, Updates on Midscale Push

If you double your hotel empire over a decade, someone's eventually going to ask: "Hey, are we running this thing efficiently?" At Marriott, that someone is CEO Anthony Capuano.

Sean O'Neill | 2 weeks ago

Hotels

How Marriott Adds Boutiques With its Design Hotels’ Brand

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

Sean O'Neill | 2 weeks ago

Online Travel

Expedia Extends Its Loyalty Program to Microsoft Bing Travel Users

Expedia was spun out of Microsoft before the turn of the century, and the two Seattle-based companies have always been tight. They just got a bit tighter.

Dennis Schaal | 2 weeks ago

Hotels

Hyatt Hotels’ CEO on Loyalty, New Markets, and Sticking with Premium Brands

Hyatt's larger rivals are racing to plant flags in every market. Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program.

Sean O'Neill | 2 weeks ago

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Online Travel

Why Travel Rewards Are Now a Must-Have for Loyalty Success

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.

Expedia Group + Skift | 2 weeks ago

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Airlines

How American Airlines Is Redefining Business Travel for Employees and Travel Managers Alike

As business travel continues to recover, rising costs are driving companies to seek increasingly efficient travel management solutions. One industry program provides a flexible, dual rewards system benefitting both companies and travelers: the American Airlines AAdvantage Business program.

American Airlines + Skift | 3 weeks ago

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Hotels

Why Collaboration Is Essential For Independent Hotel Brands

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.

Global Hotel Alliance + Skift | 4 weeks ago

Hotels

Independent Hotels’ Loyalty Push Drives Strong Bookings

It's true that giant hotel groups like Marriott and Hilton loom large. But independent hotel brands aren't going down without a fight.

Sean O'Neill | 1 month ago

Podcasts

Marriott Settlement, OTA Buybacks and Hyatt-American Air Loyalty Play

Today's podcast looks at Marriott's big settlement, the shaky 2025 OTA forecast, and new loyalty rules for Hyatt and American Airlines.

Rashaad Jorden | 1 month ago