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Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Airlines

Skiplagged Still Offering American Airlines Tickets Despite $9.4 Million Judgment

A 2015 Skift headline asked whether the Skiplagged founder was naive about the power of airlines or an innovator. Multiple lawsuits later, the business is still holding its own.

Dennis Schaal | 3 weeks ago

Online Travel

How MakeMyTrip Plans to Ramp Up Its Use of Gen AI

MakeMyTrip is betting on AI to drive traffic and improve the customer journey. But it will take at least a few more quarters to see results.

Peden Doma Bhutia | 3 weeks ago

Online Travel

Uber-Expedia: Talking Through 4 Questions – Video

It may just be speculation, but if it were to go through, it would be one of the biggest shakeups the travel industry has seen in years.

Seth Borko | 4 weeks ago

Online Travel

How Skyscanner Is Building Its Presence in a Booming India Market

As more Indians look to explore new destinations and seek better travel deals, Skyscanner’s approach of being both a travel guide and a deal-finder could resonate. The company’s vision of making India a top-three market is ambitious, but its success could redefine the company’s role in Asia,

Peden Doma Bhutia | 4 weeks ago

Online Travel

Uber-Expedia Super Deal? Our Answers to 10 Big Questions

Large scale acquisitions between consumer travel brands are rare these days, but now there are rumblings of one between Uber and Expedia. Could it work out? We're skeptical.

Justin Dawes | 4 weeks ago

Online Travel

The Dream Deal: Uber Exploring Buying Expedia, Says FT

This seems to be a trial balloon. No active talks are underway. But it makes intuitive sense given Uber CEO Dara Khosrowshahi's past and current ties with Expedia.

Sean O'Neill | 4 weeks ago

Online Travel

Yatra Continues Corporate Travel Push With NDC Booking System

The direct connection with airlines would help streamline the booking process, making it easier for businesses to plan trips without needing to jump between platforms.

Peden Doma Bhutia | 1 month ago