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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Klook at 10: Expanding Beyond Travel Experiences

Have you ever been on a trip and wanted one app to book your museum entrance tickets, get you train tickets, score you concert seats, and maybe throw in a cooking class for good measure? Klook wants to be there for you.

Klook at 10: Expanding Beyond Travel Experiences

Experiences

India’s Upcoming Wedding Season – India Report

Nearly 5 million weddings could bring in some $70 billion. And luxury hotels are seeing an uptick in demand.

India’s Upcoming Wedding Season – India Report

Experiences

GetYourGuide’s CFO Outlines Strategy to Grow Bookings of Travel Experiences

In a world increasingly valuing experiences over possessions, the potential rewards of selling travel experiences online are substantial.

GetYourGuide’s CFO Outlines Strategy to Grow Bookings of Travel Experiences

Experiences

GetYourGuide Faces Animal Rights Activists Over Travel Activities Listings

GetYourGuide faces ongoing protests from World Animal Protection over alleged animal exploitation in its listed activities, such as elephant rides. The online travel agency maintains it enforces its responsible tourism guidelines.

GetYourGuide Faces Animal Rights Activists Over Travel Activities Listings

Experiences

Where Certares Plans to Invest Hundreds of Millions of Dollars

There is huge untapped potential in getting Americans to travel to Europe or the Middle East for lower prices on high-tech wellness services.

Where Certares Plans to Invest Hundreds of Millions of Dollars

Experiences

Challenges in Capturing Growth in Experiences: Taylor Swift, AI, Scaling 

The demand for experiences isn't showing any sign of slowing down, but travel companies are still figuring out how to capture it.

Challenges in Capturing Growth in Experiences: Taylor Swift, AI, Scaling 

Airlines

Generation Next: The Women Shaping Travel’s Future

These women leaders are the travel industry’s disruptors and innovators, and you can bet they’re on more than one shortlist for the next big thing.

Generation Next: The Women Shaping Travel’s Future

Experiences

Airbnb Restarts Experiences Sign-Ups After a Lengthy Pause

This time around, Airbnb wants to make its experience more affordable and more unique to Airbnb. It also wants to merchandise them differently than last time around.

Airbnb Restarts Experiences Sign-Ups After a Lengthy Pause

Experiences

The Shift in Luxury Travel Experiences

Luxury travel is evolving beyond traditional splurges with adventure and experiences driving the trend.

The Shift in Luxury Travel Experiences

Experiences

Viator Reveals Most Popular Travel Experiences

Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.

Viator Reveals Most Popular Travel Experiences