Articles tagged “france”

Airlines

Air France Reveals How Much Money it Lost From the Olympics

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

Gordon Smith | 1 week ago

Air France Reveals How Much Money it Lost From the Olympics

Tourism

India’s Surge in Destination Weddings – India Report

Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?

Bulbul Dhawan | 3 months ago

India’s Surge in Destination Weddings – India Report

Hotels

Christian Louboutin Takes Stake in Hotel Operator Experimental

The French designer behind those coveted red-soled stilettos has just snagged a stake in Experimental Group. Louboutin will now have a say in this chic Parisian outfit that runs a handful of boutique hotels and bars that are catnip for jetsetters.

Sean O'Neill | 4 months ago

Christian Louboutin Takes Stake in Hotel Operator Experimental

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Matthew Parsons, Skift | 4 months ago

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Airlines

Air France to Open Ultra-Exclusive Airport Lounge Ahead of the Olympics: Here’s a Look Inside

While first class airport check-in is nothing new, Air France is preparing to take the concept to the next level.

Gordon Smith | 6 months ago

Air France to Open Ultra-Exclusive Airport Lounge Ahead of the Olympics: Here’s a Look Inside

Tourism

Paris Tourism Chief: Olympics Is About Marketing, Not Visitor Numbers

Corinne Menegaux says the 2024 Paris Olympics will be a global tourism advertisement for the City of Light, rather than driving massive tourism during the event itself.

Dawit Habtemariam | 6 months ago

Paris Tourism Chief: Olympics Is About Marketing, Not Visitor Numbers

Tourism

These Are the Countries To Watch in Europe’s Tourism Recovery

Sun, savings, and sports are all factors driving Europe’s tourism recovery.

Elizabeth Casolo | 6 months ago

These Are the Countries To Watch in Europe’s Tourism Recovery

Online Travel

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics

Buckle in for a bustling summer of bookings across France. You could (partially) blame that on the soccer frenzy.

Elizabeth Casolo | 7 months ago

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics

Hotels

The Keys to Luxury: Michelin Debuts New Rating System For France’s Finest Hotels

Michelin’s new Key ranking system is out in full force with 189 French hotels receiving an honor.

Jesse Chase-Lubitz | 7 months ago

The Keys to Luxury: Michelin Debuts New Rating System For France’s Finest Hotels

Hotels

Radisson Hotel Group Expands India Presence With 21 Hotel Signings – India Report

During 2023, Radisson Hotel Group in India took some major decisions, such as bringing the Radisson Collection brand to the country. As part of its strategic expansion, it is now looking at tier 2 and 3 markets.

Bulbul Dhawan | 9 months ago

Radisson Hotel Group Expands India Presence With 21 Hotel Signings – India Report